Deputy Minister of Tourism Reveals Strategy to Make Tourists Feel at Home in Indonesia, 52 Percent of Gen Z Traveling Looking for Experience

MaiA Connects Travelers with Experiences

Strengthening experience-based marketing is then supported by the use of technology.

The Ministry of Tourism utilizes MaiA or Meticulous Artificial Intelligence of Indonesia which is available on indonesia.travel as an AI Travel Assistant and is part of the Tourism 5.0 concept.

MaiA is designed to accompany tourists in five stages of the journey, starting from dreaming, planning, booking, experiencing, to sharing. The service also supports 19 foreign languages.

The information available through MaiA not only includes destinations, but also activities, culinary delights, accommodation, events and various tourism products.

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Tourism industry players can also include the experiences they offer on the platform. That way, tourism products or activities can be found when tourists search for a particular type of trip.

"When tourists are looking for experiential tourism in Indonesia, MaiA will provide recommendations," said Ni Made.

By utilizing this technology, it is hoped that tourists' search for one destination can develop into a choice of experiences in other areas.