Deputy Minister of Tourism Reveals Strategy to Make Tourists Feel at Home in Indonesia, 52 Percent of Gen Z Traveling Looking for Experience

Ni Luh gave an example that this experience-based approach can be applied to the MICE or tourism sector related to meetings, incentives, conferences and exhibitions.

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Conference or meeting participants, for example, not only follow the main agenda, but can also continue their journey by enjoying culinary delights, visiting tourist attractions, and taking part in activities that introduce the culture and character of the area where the event takes place.

This direction is one of the focuses in the Go Beyond Ordinary program developed by the Ministry of Tourism.

Through this program, tourism marketing is not only directed at destination promotion, but also the experiences that tourists can find when visiting Indonesia.

The government is also strengthening five special interest tourism destinations through the Quality Tourism Program, namely gastronomy, maritime, wellness, literature and art & design tourism.

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