Deputy Minister of Tourism Reveals Strategy to Make Tourists Feel at Home in Indonesia, 52 Percent of Gen Z Traveling Looking for Experience

JAKARTA, PENANUSA.id – The Ministry of Tourism is strengthening experience-based marketing strategies to make tourists not just come to Indonesia, but also feel at home, stay longer and explore more destinations.

Deputy Minister of Tourism Ni Luh Puspa said that this approach was aimed at improving the quality of tourist travel while expanding the benefits of tourism felt by the community in the destination.

"How can we ensure that our tourists' stay experience in Indonesia is of higher quality and that the benefits can be felt more widely by the Indonesian people," said Ni Luh.

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According to him, the richness of destinations, culture and friendliness of the Indonesian people need to be translated into authentic, personal and meaningful tourism experiences.

With this approach, tourism growth is not only seen from the number of tourists who come.

The quality of the experience while in Indonesia is also an important part so that tourists are encouraged to stay longer, visit more places, and use more local products and services.