Deputy Minister of Tourism Reveals Strategy to Make Tourists Feel at Home in Indonesia, 52 Percent of Gen Z Traveling Looking for Experience
Tourists who come for MICE purposes, for example, can find gastronomic, cultural or maritime activities around or outside the event location.
This strategy means that tourism marketing does not stop at attracting tourists.
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Experiences during travel are also part of efforts to encourage tourists to stay longer, explore more areas, while providing wider economic benefits for the community at the destination.
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